Camps
professional social media camp
This camp aims to create an online social presence for your school.

The aim is to accelerate information directed to parents, keeping them up to date via a selection of social media applications such as Facebook and Twitter.

The programme is designed to support staff in successfully setting up and getting around social media applications, including post techniques and settings, all bespoke for your school.
about our mentor
Emily Culver is an independent consultant and mentor creating a new twist to digital marketing. She is passionate about digital media and helping clients get the most from using it in a creative, but safe way.
Emily has worked with organisations such
Hull University, Whatuni, Jaguar Land Rover, Thomas Cook, Greenlight Sport, Octovision, Lucca bar and chain, Ideal Lets and is currently offering this workshop exclusively for echo digitalcreative.
 
about the camp
Facebook

An introduction to Social Media and Facebook in particular.

What is Facebook and why do so many people use it?

What are the business benefits of a Facebook profile?

The ground rules; the major do's and don’ts about creating a profile on Facebook.

How it works - the basics.

How it works - the advanced and little known features.

Etiquette on Facebook.

Getting your message across on Facebook.

Creating events and groups.

Building your brand on Facebook.

Connecting and research with Facebook.

Driving visitors to your website through Facebook.

Enhancing your Facebook activity.

Direct communication with your Facebook 'friends'.

Essential third party tools and applications.

Facebook and legal implications.

Your school on Facebook.

Facebook trends.

Achieving your goals on Facebook.

Security.
Twitter

An introduction to Social Media and Twitter in particular.

What is Twitter and why has it become the phenomenon it has.

Twitter and harnessing the ability of 'immediate’ communication.

The ground rules; the major do's and don’ts about creating a business profile on Twitter.

How it works - the basics.

How it works - the advanced and little known features.

Etiquette on Twitter.

Who to follow and why.

Establishing and keeping followers.

Using Twitter to build your brand.

Tweeting style and tailoring it to your School.

Driving visitors to your website through Twitter.

Changing follower’s behaviour through Twitter.

Direct communication with your followers.

Essential third party tools and applications.

Twitter and legal implications.

Your School on Twitter.

The sector in which you operate and Twitter trends.

Achieving your goals on Twitter.




This is a brief summary of the camp and we will go into all of it in a lot more detail.
Would you like to know more ?